Proximity marketing using Bluetooth beacon
Beacons that run Bluetooth marketing campaigns out-of-the-box, for marketers and business owners.
Beacons can have a powerful influence on purchases, app engagement and retention, and customer experience. You, as a retailer, need to use this technology to your advantage to stay abreast of the demands of today’s business and of competition.For retailers, beacons can prove to be an effective advertising tool that boosts the power of personalization, provides insightful data and increases app engagement and retention. They are also cost-effective and easy to adopt and have proven benefits in relation to retail businesses where they are currently being utilized the most.
Bluetooth beacons are low energy devices that broadcast signals at regular intervals. These signals are understood by portable devices located in the vicinity such as smartphones, tablets or others. Beacons can then influence the portable devices to act in a certain way.