Do you have products or services to offer the public, and you want to incorporate the ability to do so online? If so, you’re taking a forward-looking step, but moving to an ecommerce capable online presence is something that requires planning, preparing, committing and partnering with experts who understand ecommerce marketing in Canada.
Virtual Xcellence is an e-commerce web design firm in Toronto that understands what it takes to help clients open their inventories to the online marketplace.
Below you’ll find 5 ideas to keep in mind when thinking about an ecommerce business model.
Commit
The ecommerce business is not something you just “try” to see what happens – if you’re going to offer your products and/or services online, you need to commit to the idea fully. That’s because adding this capability is a process. There will be challenges and there will be hurdles, but if you work with the right partner, it will be more than worth your time, investment and effort.
Define Your Audience
The question of how to sell online in Canada is answered by first clearly defining your audience. This is a critical step towards a successful effort, as your e-commerce advertising will need to be geared towards that audience.
For instance, if your products/services are popular with a demographic that spends time on a particular social media channel, you’ll need to focus your promotion towards reaching those people there.
Find the Right Software
There are countless options when it comes to eCommerce solutions in Canada, and attempting to find the correct one for your needs is difficult if you don’t have the necessary expertise. For instance, Magento is one of the more popular eCommerce platforms online these days. Working with a partner like Virtual Xcellence, will provide you with invaluable insight into whether or not that’s the best solution for you. If it isn’t, our team will make sure to advise you as such and help you find the best choice for your situation.
Keep It Simple
In many ways, ecommerce and digital marketing go hand-in-hand with regards to the strategy behind them: Keep things as simple as possible. You want people to find your online presence easily, to instantly see and absorb your message and, if they make a purchase, to make the checkout process as fast and simple as possible. A few ideas along these lines include:
- Make sure the shopping cart is always visible/accessible.
- Reassure the visitor that your checkout is secure.
- Provide an option for saving checkout information for future purchases.
- Send an immediate confirmation message after the purchase.
- Allow the purchaser to track any shipments.
These are just a few examples of how simplicity keeps things moving in the right direction.
Turn Your Customers Into Advocates
Finally, an ecommerce marketing plan should provide your customers with the opportunity to serve as your advocates. If they purchase a product or service that they will appreciate and the process of making that purchase is smooth, simple and secure, the online community should hear about that. Invite these customers to write positive reviews on their experience and engage them so that they continue to speak on your behalf. This type of branding is invaluable.
Overall, moving into the ecommerce world is an exciting step. In order to provide yourself with the best opportunity to succeed, you need to work with a company whose ecommerce web design services will have you not only standing out with the public, but performing once you’re noticed.
Contact Virtual Xcellence today to find out more about how we can help you.
