What is Search Engine Optimization (SEO)?
A set of web design and development methodologies aimed at improving the ranking of web pages in search engine results

What is Search Engine Marketing (SEM)?
Methodologies for submitting and positioning a website within proper search engines for maximum exposure. Often includes SEO.

Search is the second most popular activity after e-mail

60 million Americans using search engines during a typical day, an increase of 55% from June ’04 to Sept ’05

Hundreds of millions of searches each day
Industry watchers estimate that Google gets 59 million unique visitors producing over 250 million search queries each day.

Overview of Search Engines
Search Engine Friendly Design
Managing Page Content
Managing Site Architecture
Design Considerations
Managing Link Popularity
Site Maintenance Issues
Recommended Resources