|Engaging & Interactive Experiences. Brand building in a DIGITAL WORLD.|
|The Internet, and the web in particular, has opened new channels for businesses to acquire, influence and service their target audiences.|
|In this wired world, three disciplines are converging to connect businesses with their customers: brand, technology and usability. Each discipline plays a critical role in creating a compelling experience for members of a given target audience. Collectively, these disciplines influence a customer’s trust in a company’s products and services. We call this interaction the Digital Brand Experience.|
|Enter the Digital Enterprise|
|Combination of Internet technology and traditional business systems provides the communication infrastructure that links a company’s employees, suppliers, business partners and customers. Today’s leading companies understand that these technologies are tools that facilitate the flow of information. As information is processed and analyzed, it turns into knowledge that companies use to unleash the power and return on the Digital Enterprise investment.|
|The Digital Brand Experience|
The Digital Brand Experience represents a customer’s collective brand experience in the digital world. Through the mix of brand, technology and usability, the Digital Brand Experience becomes the interface between a company’s products and services and its audience(s).
|So what is the Digital Brand Experience all about?|
|Recognizing the significant risk, and conversely, the tremendous opportunity that the Digital Brand Strategy represents will help companies make the necessary commitment to building a strong sense of trust and loyalty from its customers, employees and partners.|
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